VIRGINIA KELLY - VP, Plant-Based Food
Jane has been my deeply trusted Design partner over the last ~2 years at Danone, and I'm jealous of whomever gets to work with her next! The biggest project we worked on together was a very complex redesign of the So Delicious Dairy Free brand (coming to shelves in 2H 2024!). Jane was a dream partner for this project! The brand operates across four different product categories, and it was a huge challenge to reinvent our identity to simplify and unify the brand across categories while heightening appeal and enabling an appropriately flexible communication hierarchy.
Working in close partnership with the cross-functional team, Jane deftly led us through a highly effective & strategic design process - nailing the key equities to drive emotional appeal early, and then narrowing and iterating on the right design elements at the right time. In final quant testing, we met or exceeded our action standard on 32 out of 33 KPIs (covering both individual categories and masterbrand metrics): a huge accomplishment. (and we fixed the 33rd KPI post-testing!)
In addition, Jane is just a lovely person. We got a lot done, but we also had FUN while doing it, and I attribute a lot of that to Jane. It's rare to find a collaborator who you can have really honest & direct conversations with about the work, and then be laughing hysterically in the next breath. I will miss Jane a ton!